Multi-national conglomerates, chain stores, franchise coffee houses, absolute consistency at all costs.
Life is an adventure and we've lost our spirit of discovery in favour of homogeneous unoriginality. We take the rich variety of nature and enforce our will upon it to ensure it fits into our notions of predefined boxes.
When I bite into an apple I expect to find a spot. When I drink a glass of milk I revel in the delegate layer of cream.
Here at Conscious Coffee we embrace the untamed imperfections that nature provides and enhance that variety through small batch roasting based not on scientific charts and digitally controlled exactitude, but through sight, sound and aroma of the roasting miracle that is the coffee bean.